Case study: Jaaning Tree
Jaaning Tree Restaurant is a fantastic example of consitency of image and we were really excited to work with Chef & Owner Clayton Donovan to help create a complete visual identity and marketing package.
Jaaning are a fine dining restaurant based in Nambucca Heads, NSW. Their menu is a fantastic mix of Asian & Indigenous flavours. The name, Jaaning pronounced “jaa-nee” is Gumbaynggir for the Acacia Irrorata or Wattle tree.
We combined botanical drawings of the Wattle Tree along with the stylised blossom to create Jaanings logo.
The project covered a number of ellements:
- Visual identity
- Exterior signage and renovation
- Marketing material including businesscards, flyers & menus
- Website
- Email marketing system
- Training and ongoing support
